A lot of online business owners confuse social media marketing to
digital marketing, the two are distinctly different but both are
important for your Return on Investment (ROI). Knowing the difference
between the two will enable you to make the best decision on which one
to give more attention and invest more on depending on the specific
needs of your business.
Digital marketing utilizes a series of digital channels to market a business. Some of the techniques used by digital marketing include Pay per Click (PPC), social media promotion, and Search engine optimization (SEO). Basically digital marketing uses the internet as the main vehicle for marketing. Business promotions are propagated in form of emails, search engine marketing (SEM) and others. Business branding on digital marketing can also be done through non-internet sources including Multimedia Messaging service (MMS), callback and Short Messaging Service (SMS)
Social Media Marketing also known as Social Media Promotion is in fact an entity in digital marketing. This digital marketing technique uses social media platforms like YouTube, LinkedIn, Twitter and Facebook for social media branding of businesses. Social Media Promotion or marketing depends heavily on user interaction, information sharing, and creation of different social media communities. For businesses to achieve sufficient following in the social media branding of their products and services they should create artistic and quality content that’s alluring.
An important social media platform that should not be ignored in your social media promotion strategies is Facebook. With 1.71 billion plus on a monthly basis, successfully branding your business of Facebook could potentially result into good returns. Use of resources such as online video, interactive updates and thoughtful images has also been seen to give good results.
When considering your marketing needs, the decision between choosing a digital marketing agency or a specialist agency is one that you can’t go around. A digital marketing agency is a good choice if you’re seeking professionals to plan out the entire online marketing for your business. On the other hand, a social media agency will come in handy if you’re only looking for someone to do your social media promotion and social media branding.
Digital marketing utilizes a series of digital channels to market a business. Some of the techniques used by digital marketing include Pay per Click (PPC), social media promotion, and Search engine optimization (SEO). Basically digital marketing uses the internet as the main vehicle for marketing. Business promotions are propagated in form of emails, search engine marketing (SEM) and others. Business branding on digital marketing can also be done through non-internet sources including Multimedia Messaging service (MMS), callback and Short Messaging Service (SMS)
Social Media Marketing also known as Social Media Promotion is in fact an entity in digital marketing. This digital marketing technique uses social media platforms like YouTube, LinkedIn, Twitter and Facebook for social media branding of businesses. Social Media Promotion or marketing depends heavily on user interaction, information sharing, and creation of different social media communities. For businesses to achieve sufficient following in the social media branding of their products and services they should create artistic and quality content that’s alluring.
An important social media platform that should not be ignored in your social media promotion strategies is Facebook. With 1.71 billion plus on a monthly basis, successfully branding your business of Facebook could potentially result into good returns. Use of resources such as online video, interactive updates and thoughtful images has also been seen to give good results.
When considering your marketing needs, the decision between choosing a digital marketing agency or a specialist agency is one that you can’t go around. A digital marketing agency is a good choice if you’re seeking professionals to plan out the entire online marketing for your business. On the other hand, a social media agency will come in handy if you’re only looking for someone to do your social media promotion and social media branding.
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